blog jednog hedoniste
Marketing uživo
Upravo sam naleteo na jedan članak koji je napisao John Paczkowski za blog/sajt DigitalDaily u kome objašnjava Google-ov potez da reklamira Droid-a na svom homepage-u, iako su više puta naveli da se to neće desiti.
‘There will be no banner ads on the Google homepage or web search results pages. There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever.‘
– Google Vice President of Search Product and User Experience Marissa Mayer
“People wouldn’t like [ads on the homepage]. We prioritize the end user over the advertiser.”
– Google CEO Eric Schmidt, August 2009
John navodi da je oglas narušio minimalistički dizajn homepage-a Googla, kao i to da li je sporni tekst uopšte oglas, ili samo promotivna kampanja Google-ovog Androida, ali goranmagdic.com se slaže sa John-om, i kažem da tih 42 karaktera ipak komercijalizuje Droid-ovu web stranicu, samim tim je oglas.
Google-ov govornik Gabriel Stricker izjavljuje:
“We are currently running a homepage promotion for Droid. From time to time we include a link on the Google home page that points users to exciting and important information, whether it be relief opportunities in the wake of a tsunami or hurricane, awareness about an important cause, or information about a new product. The Droid is a hardware collaboration that we’ve been very active and involved with, so it makes sense that Google has an interest in getting the word out. ”
Izvor : DigitalDaily by John Paczkowski
| Print article | This entry was posted by Goran on November 23, 2009 at 11:45 pm, and is filed under internet marketing. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |




